Why your site sucks
Chris Lake at E Consultancy offers up a stellar list of 25 Web design tragedies. With verve! Some obvious ones:
Some less obvious:
8. Poor scent trails. Hey, I just want my questions answered, ok? If I canâ€™t find things easily and quickly then I will look elsewhere. Your job is to help people to sniff out the information they need. This is where optimisation and testing comes in.
9. Key information is AWOL. I visited the Hoxton Hotel website recently to find out how much it costs to stay there. After a couple of minutes of hunting around I realised that there were no details on room rates (well, I couldn’t find any). It’s bizarre. Just for the record, there is no way I will click a â€˜Book A Roomâ€™ button just to see how much a hotel room costs. Iâ€™ll just book with The Zetter instead. Make sure the basics are all in place.
And my personal favorite, Number 11!
11. Too much flashing, scrolling shit. If Iâ€™m browsing the internet then itâ€™s usually a good sign that Iâ€™m not in a nightclub, which is the only environment where I personally tolerate lots of flashing lights. Yes, it can grab the attention, but not in a good way. It smacks of desperation and attention seeking, and is incredibly annoying. There is one notable exception to this rule, which is so crazy and personality-driven that itâ€™s hard to dislike!
If you have a Web site, and you are serious about its success, you should read the whole list.
Because not only is it funny and well-written, it will save you a stack of cash.
Posted in Web Design.