Facebook fan page updates

Facebook updated the design and features of its Facebook Pages last week. For business owners, the upgrade will make it easier to market your business pages. Among other things, you can now “be the page,” which allows you to use Facebook with your business identity, instead of your personal one.

In the top-right navigation, under Account, you will now find a “Use Facebook as Page” option, which lets you switch identities.

For other insights: The Social Path gives a nifty to-do list to take advantage of the new setup. Simply Zesty highlights the best new features. And Econsultancy offers a marketers take on the upgrade.