Matt Cutts, among the world’s most preeminent SEO experts, explains what happens when you search for something on Google. Search-engine optimization, or SEO, is the art of making web sites that rank well in Google, where 90% of the clicks go to the top 3 results. How well does your site rank? Could you use some help with your SEO?
Is your web site mobile-friendly? Ask Google.
Every web site project will use plugins to compliment the core functionality of WordPress. These are our Top 4.
- Yoast SEO
Yoast SEO is the No. 1 Wordpress plugin for search engine optimization. Along with a properly coded WordPress theme, it is a cornerstone in the foundation of your WordPress site (assuming you want customers to find you, that is). The Yoast SEO plugin also makes it easy to effectively share your web site on Facebook, Twitter and other social media platforms. It generates site maps, hooks into Google Web master tools, and provides other essential features that every web site needs
Does exactly what it says, with the option to schedule backups for only files, only the database, or a combination thereof.
The leading security plugin on the market, with over 22 million downloads
- Smush Image Compression and Optimization
Widely known as WP Smush It — or sometimes just Smush It or Smush — this plugin from WPMU Dev optimizes images as you upload them to WordPress. And since bloated images are the leading cause of slow web sites, this is one plugin you can’t afford to live without
There are many other plugins that we use widely, but these are part of every project no matter the scale or scope.
Ready to learn WordPress? Two of the many great things about the platform is that one, it is extremely well-documented, and two, there is a thriving ecosystem that supports it. Jump on these 4 links to get moving.
If you’re just diving into WordPress, knowing where to begin is no easy question to answer. Are you going to be a user or a developer? Both? This page from the official WordPress manual is the perfect place to start.
This 7-day plan from WPMU will get you up and running inside a week. Topics include:
- setting up your first WordPress site
- choosing the right theme
- an introduction to plugins
- strategies for backing up (hint: it’s important)
A shorter version of the above with lots of great links, such as posts vs pages and categories vs tags. The 7-day plan above is far more thorough, but this one from WP Beginner will get you up and running faster.
This quick-start guide from WordPress.com skips the background info and gets straight to it. You’ll be online with your own site by the end of the day.
Setting up a Wordpress site isn’t difficult, but there are a lot of steps. As something of an early Christmas present, iThemes has put together an extensive checklist breaking the process down into 7 easy-to-follow sections.
- Basic WordPress Development
- WordPress Security
- WordPress Backup
- WordPress SEO
- General WordPress
- WordPress Launch
- WordPress Maintenance
There are 88 items in all. Under the security section, iThemes recommends its own plugin. As we’ve written before, we would offer different advice. But otherwise, their list is terrific.
- Keyword optimization
- Proper title tags and meta descriptions
- Generous internal link building
- Comprehensive up-to-date sitemaps
A few months ago I wrote about WordPress security. In that post I mentioned a couple of plugins that we use here at K4 Media: iThemes Security and Securi Security. While both are fine plugins, and configured correctly they should protect your site from hacks, it can be challenging to get the settings right. Very challenging, we found out.
Case in point — one of our sites running both plugins got hacked.
It wasn’t a bad hack, mind. And we caught it almost immediately. Still, having your web site hacked is bad. It rattles the confidence of your customers. Plus, cleanup is time-consuming, and the threat of re-infection is nerve-racking. As a result of the compromise, we reached out to one of our most trusted tech partners, Sydney E-Commerce. After a bit of head scratching and code re-evaluation, we are moving away from the two-plugin approach outlined previously. That security stance will be replaced by the WordPress security plugin Wordfence. Wordfence seems far easier to configure, and the reporting and monitoring is far better, which leads to a greater degree of confidence in the abilities of the plugin. Plus, it’s only one plugin, which makes management far easier.
As always, web site security is a never-ending battle. Constant vigilance is necessary. So is change.
P.S. For a great introduction to keeping your site secure, read WordPress Security: The Ultimate 32-Step Checklist.
11 July 2016
PHNOM PENH – The Overseas Press Club of Cambodia (OPCC) offers our deepest condolences to the family of Kem Ley. He was a friend to journalists and our community feels his loss along with his family and Cambodian civil society.
We urge a thorough and independent investigation into the circumstances surrounding his death and the general rise of violence and repressive acts that appear politically motivated.
Kem Ley was a respected political commentator and Cambodia has lost an important political voice. We’re extremely concerned that this killing will have a quietening effect on freedom of speech nationwide which is crucial ahead of next year’s commune elections.
Check it out: https://www.typewolf.com/
I just ran across this story by Seth Mydans on the New York Times Lens blog about John Vink’s excellent app Quest for Land.
“One goal stayed in my mind throughout,” he said in a telephone interview from Phnom Penh. “The mechanisms of an injustice hitting thousands of people in Cambodia had to be told. That’s what it is about.”
He has produced an intimate, passionate, almost palpable documentation of their lives — a decade of photographs, tens of thousands of images, the vast majority of which have never been published or exhibited.
He has become so immersed in his work, he said, that it has been hard to find a point at which to pause and pull it all together. “When living in a country instead of popping in and out, the flow of events is immersive,” he said. “You can’t escape it.”
Looking for a home for some of his 3,500 edited images, he has turned to the most modern of technology, creating an iPad app called Quest for Land, available through iTunes. In 20 themed chapters containing more than 700 photographs, he invites a viewer to join him in his immersion.
John spoke to the photographer Erik Kim about the project, and the interview provides some interesting insights into the process behind building the app. Of course, this is all a bit old news. The app was released in 2012, when iOS was in version four. But it’s not every day that your work gets discussed in The Times, so you have to grab the opportunities when you can.